NPC Kolkata 2015

This hands on workshop will help you learn -  Digital Marketing 101, its best practices and specific hacks to grow your business. We will cover all the tactics and basics of Digital Marketing - Search, Social, and Email.  After that we discuss best practices and few growth hacks (that currently work), for each of the tactic. The workshop is conducted in hands-on manner, and each session we take live examples from the audience and do an in-depth analysis for that website based on matter learnt just discussed.

The course also delves deeper into A/B testing and Conversion optimization for websites.  We cover a quick framework to make a Marketing plan for your business.

A)      Ice- Breaker Section

1. How to Make a  Marketing Plan in 3 Steps
2. Tips on Conversion Optimization for your Website (Live)
3. A/B Testing & Best Practices

Digital Marketing Tactics

B)      Search – Organic

1. Organic Search Basics
2. Content Marketing
3. Best Practices and Hacks

C)      Search – Paid Search

1. Paid Search/Adwords Basic
2. Adword Account Audit (live)
3. Hacks in Paid Search / Display Advertising/Retargeting

D)      Email Marketing

1. Drip Marketing Campaigns
2. How to Build a Database
3. Best Practices and Hacks

E)      Social Media Marketing – Facebook & Twitter

1. How to Build a Community
2. Customer Acquisition in Facebook – PPC, Content Approach
3. Twitter – Community Building and Conversation Marketing
4. Hacks and best practices