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Friday, July 3 • 3:00pm - 4:00pm
Digital Marketing and Growth Hacking II

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This hands on workshop will help you learn -  Digital Marketing 101, its best practices and specific hacks to grow your business. We will cover all the tactics and basics of Digital Marketing - Search, Social, and Email.  After that we discuss best practices and few growth hacks (that currently work), for each of the tactic. The workshop is conducted in hands-on manner, and each session we take live examples from the audience and do an in-depth analysis for that website based on matter learnt just discussed.

The course also delves deeper into A/B testing and Conversion optimization for websites.  We cover a quick framework to make a Marketing plan for your business.

The ideal audience for this workshop is Consumer Internet & SAAS companies. But, any company that does lead generation and online digital customer acquisition would benefit.

A)      Ice- Breaker Section

  1. How to Make a  Marketing Plan in 3 Steps
  2. Tips on Conversion Optimization for your Website (Live)
  3. A/B Testing & Best Practices

Digital Marketing Tactics

B)      Search – Organic

  1. Organic Search Basics
  2. Content Marketing
  3. Best Practices and Hacks

C)      Search – Paid Search

  1. Paid Search/Adwords Basic
  2. Adword Account Audit (live)
  3. Hacks in Paid Search / Display Advertising/Retargeting

D)      Email Marketing

  1. Drip Marketing Campaigns
  2. How to Build a Database
  3. Best Practices and Hacks

E)      Social Media Marketing – Facebook & Twitter

  1. How to Build a Community
  2. Customer Acquisition in Facebook – PPC, Content Approach
  3. Twitter – Community Building and Conversation Marketing
  4. Hacks and best practices

avatar for Ravi Trivedi

Ravi Trivedi

Managing Partner, Srijan Capital
Ravi is the founder of Srijan Capital, which is focused on angel investments and hands-onincubation . He also works as a Principal at Southeast Interactive Technology Funds, an early stage technology venture capital fund in North Carolina, USA. He has been an board observerand board... Read More →

Friday July 3, 2015 3:00pm - 4:00pm
Hyatt Ball Room2

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